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Three minutes, one story. We cut everything that is not the story, and leave the rest grey.
3 min · 6:30 amThe only colour in the news.
Loud, long and the same on every screen. You scroll past it before you finish the headline.
Not the loudest one. The one a friend would text you in the middle of the day.
Every edition, one story you can walk around inside, in three minutes flat.
We print the single story worth passing on, and leave everything else grey.
Most news is noise. We print the one story worth passing on, in the one colour that stands out.

Three minutes, one story. We cut everything that is not the story, and leave the rest grey.
3 min · 6:30 am
Drag across the one line you would text a friend. It turns yellow, and it is yours to send.
1 drag
One tap makes a front page with your name on it. Post it, text it, print it.
1 tap
Your friend lands on the same page, with your line already highlighted. Three friends in, the Friday edition unlocks.
3 friendsSelect any sentence in the story on the right. A bar appears above it: post the line, text it, or copy it, with a link back to the page.
Drag across a sentenceWe read the first six words and move on. That is not a failing of the reader. It is a failing of the page, which was built to be skimmed and was never built to be passed on.
A story worth passing on has a line in it. One sentence a friend would text you with no context, certain you would understand. Find that line and you have found the story.
So we print one story a day, mark the line, and leave everything else grey. Select any sentence here and send it to someone. That is the whole product.








Type a headline, pick a photo. You get a front page with your name on it, ready to post.
Every line you mark, front page you make or story you post counts as a pass. Three passes unlock Friday's edition.
A longer story, sent to the people who pass things on.
A highlighter next to your name on every front page you make.
Your front page, printed on real newsprint and mailed to you.
To read the whole edition
Story a day, in one colour
Days a week, before 6:30 am
Ads, popups or autoplay

One email a day. One story, one yellow line. Leave any time with one click.