pétale
Book a fitting
Taffeta 01 · The Morning Gown

pétale

Haute couture · Paris · Spring 2027

I · The gown

Quiet, until it isn't.

One length of taffeta, cut in a single piece and steamed for three days before it ever meets a body.

II · The thread

Then the silk starts to move.

A line of pink light runs the seam. Where it passes, the fabric folds itself into place.

III · The room

A rotunda built for one.

Spirals of rose plaster, a single plinth, and a hem that fills the floor.

IV · The fold

Folded like paper, worn like air.

Four hundred hand-set pleats. The shoulder takes a day on its own.

V · The train

The train arrives first.

Fourteen metres of taffeta, released at once. Taffeta 01, in an edition of forty.

Maison Pétale · Paris, rue de Turenne

We make very few dresses, and each one is built to move. A gown should never ask you to stand still. It should arrive a moment before you do.

The looks

Three ways to wear the thread

A model in the pale blush Morning Gown, standing in a white room before it begins to move

The Morning

Pale blush taffeta at rest. Strapless bodice, pleated at the bust, a skirt that holds its own shape.

The gown reshaped into a sculptural ruffled shoulder and tiered skirt, seen from low in the rotunda

The Fold

The same fabric, set into a sculptural shoulder and three tiers by hand.

The gown released into a long pink train that sweeps across the rotunda floor

The Train

Fourteen metres released at once, carried on a ring of cut-away plaster.

Eight frames of one gown

Lookbook →
The blush gown at rest in a pale room
At restI
Threads of pink light begin to wind around the skirt
The first threadII
The fabric folds itself into a ruffled shoulder as light ribbons pass
FoldingIII
The model stands small on a plinth in a pink rotunda while threads of light curl past
The rotundaIV
A sculptural ruffled shoulder and tiered skirt seen from below
The sculptureV
The hem unwinds across the floor as a pink vortex opens overhead
UnwindingVI
The long train sweeps across the rotunda
The sweepVII
The full fourteen-metre train fanned out beneath the glowing vortex
Fourteen metresVIII
14 m

Of silk taffeta, cut in one piece

400

Pleats set by hand

3 d

Steaming before the first fitting

40

Gowns in the whole edition

The Morning Gown with threads of pink light
Allocation · 40 gowns

Book a fitting

Choose a colourway and a size, and the atelier will write within two days to arrange a fitting in Paris or by video. Nothing is charged until your pattern is cut.

Colourway
Size (EU)
Your gown€7,400
Book a fitting · Blush, EU 38